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What brands do

Examples of how brands make a difference
Vanish Generation Rewear #WhatBrandsDo

Vanish Generation Rewear #WhatBrandsDo

Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite change, through events to raise awareness and campaigns to inspire...

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Green Cuisine leverage pea heritage #WhatBrandsDo

Green Cuisine leverage pea heritage #WhatBrandsDo

Green Cuisine has leveraged Birds Eye鈥檚 heritage in peas to offer families high levels of pea protein with minimal saturated fat in the frozen plant-based sector. Pea protein is a rising ingredient in the plant-based sector, with the market鈥檚 worth expected to rise to...

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Unilever Expands Refill Trials #WhatBrandsDo

Unilever Expands Refill Trials #WhatBrandsDo

In 2020, Unilever embarked on the largest in-store refill trial in Europe, in collaboration with Asda鈥檚 sustainability store in Leeds. The purpose was to provide a real-world 鈥榯est and learn鈥 to understand what works best for consumers in a retail environment. Three...

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The Rise of Plant-Based Milk Brands #WhatBrandsDo

The Rise of Plant-Based Milk Brands #WhatBrandsDo

Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. Brands have responded in kind, with the plant-based food and beverage sector seeing more product launches than ever before.聽聽 While led by the big four 鈥 oat...

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P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo

P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo

Procter & Gamble (P&G) has joined聽with聽the Paper Bottle Company (Paboco)聽to develop and聽launch its first paper pulp-based bottles in European markets next year.聽 P&G has been working behind the scenes with聽Paboco聽for around 12 months. The result of this...

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