91猫先生

What brands do

Examples of how brands make a difference
Sprite trials label-less bottles

Sprite trials label-less bottles

In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.聽聽 Coca-Cola鈥檚 European...

read more
Upfield launches world’s first plastic-free, recyclable tub

Upfield launches world’s first plastic-free, recyclable tub

Upfield, a global brand leader in plant-based foods, has launched the world's first plastic-free, recyclable tubs for its plant butters and spreads. This packaging innovation is a result of four years of collaboration with Footprint and is a crucial step in Upfield's...

read more
200 years of Cadbury

200 years of Cadbury

Commemorating its 200th year, Cadbury's marketing campaign brilliantly intertwines nostalgia, shared memories, and a commitment to generosity. The heartwarming campaign, "Yours for 200 Years," transports viewers through the ages, revisiting a classic ad and showcasing...

read more
Bacardi hydrogen-powered glass bottles

Bacardi hydrogen-powered glass bottles

Bacardi has achieved a groundbreaking milestone by completing the world's first commercial production of a glass spirits bottle powered by hydrogen. Bacardi worked with glassmaker Hrastnik1860 to pioneer new technology that powered a glass furnace with hydrogen as its...

read more
Nairn鈥檚 Teams up with Marmite

Nairn鈥檚 Teams up with Marmite

Nairn鈥檚 has joined forces with Marmite to launch a new Marmite & Cheese flavour oatcakes as a permanent addition to the Nairn鈥檚 range.聽 The new flavour looks to build on the success of Nairn鈥檚 Cheese Oatcakes, the brand鈥檚 best-selling oatcake through this...

read more
Nuud: Chewing Gum Revolution

Nuud: Chewing Gum Revolution

Nuud has emerged as challenger brand - a revolutionary eco-friendly, plant-based plastic-free alternative to chewing gum. It biodegrades like a banana skin and has an award winning fearless and fun brand design that has reshaped its identity.聽聽 With 95% of UK streets...

read more
Guinness Nitrosurge

Guinness Nitrosurge

The ground-breaking Guinness Nitrosurge, launched in 2021, is a dispense system, leveraging low-energy ultrasonic technology to replicate the iconic two-part pub pour 鈥 so more people can enjoy the unique Guinness stout at home.聽 Guinness have married technology and...

read more
Haleon collective reducing plastic in tablet blister packaging

Haleon collective reducing plastic in tablet blister packaging

After an early initiative driven by Haleon, PA Consulting and PulPac have formed the Blister Pack Collective - a new development program which is aimed at reducing plastic usage and driving circularity for tablet blister packaging, through the adoption of Dry Molded...

read more
Hovis launches premium artisanal-inspired bread

Hovis launches premium artisanal-inspired bread

In response to evolving food culture and consumer trends, Hovis has introduced a new range of premium loaves with an artisanal touch.聽聽 Bakers Since 1886 Rustic Bloomers collection includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer....

read more
BrewDog brewers diversify into broader ranges of drink

BrewDog brewers diversify into broader ranges of drink

BrewDog has launched a range of ready-to-drink canned cocktails under an umbrella brand called Wonderland Cocktail Co. Made using the finest BrewDog Distilling Company spirits, the Wonderland Cocktail range features a collection of carbon neutral cocktails. The range...

read more

What brands do: choose a category

Join the conversation on Twitter