What brands do
Examples of how brands make a difference
Danone鈥檚 Actimel builds immunity on Fortnite
Actimel has launched on online game Fortnite, giving players who visit the brand鈥檚 Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters 鈥渁n extra shield potion鈥. This...
Fanta revamps logo and launch of global identity
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets.聽 Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
Weetabix Study Suggests the Power of Trusted Brands Lives On
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
Fairy #SwitchToShort Energy-Saving Campaign
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money.聽The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
Hellmann’s Waste Less Added-Value
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers 鈥 including Hellmann鈥檚 mayonnaise. Hellmann鈥檚 campaigns are focused...
Beauty AI Innovation and Inclusivity #WhatBrandsDo
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements.聽 Est茅e Lauder Voice-enabled Makeup Artist Est茅e Lauder have launched an app which uses Artificial...
Cadbury Creme Egg Choco-innovation #WhatBrandsDo
Mondel膿z International is bringing back its successful 鈥楬ow Do You Not Eat Yours?鈥 advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and according to Lyndsey Homer, Cr猫me Eggs brand manager, they are 鈥減urchased...
Beyond – First UK Mental Performance Drink #WhatBrandsDo
The UK鈥檚 first-ever drink focused on mental performance has been launched, just two years after its development. Beyond NRG contains nootropics, vitamins, minerals and clean green caffeine, with a claim that it is a functional health drink for to the brain and body,...
Procter & Gamble household gondola ends #WhatBrandsDo
Proctor & Gamble have revealed the first fully branded Household Gondola Ends in Waitrose, with a compelling message to support people saving energy at home. Research released by Shopper Intelligence in 2022 provided real-life data to demonstrate that category...
Haleon Packaging Accessibility #WhatBrandsDo
Haleon, the consumer healthcare company, is paving the way to improve accessibility for people who are blind or visually impaired by making their packaging information more accessible. Haleon has collaborated with Microsoft to utilise their Seeing AI App, a free...