What brands do
Examples of how brands make a difference
How are you measuring Brand Trust?
In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring brand trust.聽聽 Australia鈥檚 Fifth Dimension Research and Consulting delved...
Coca-Cola brings art to life in Masterpiece
In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently managed to captivate audiences through their innovative and creative...
Brands move to paper packing pilots
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...
The Vegetarian Butcher
The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award.聽Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat.聽 Kantar have...
Tyrrell鈥檚 investment in brand building pays off
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth.聽 In 2018, Tyrell鈥檚 was confident in the high value and quality of their crisps, consistently...
Danone鈥檚 Actimel builds immunity on Fortnite
Actimel has launched on online game Fortnite, giving players who visit the brand鈥檚 Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters 鈥渁n extra shield potion鈥. This...
Fanta revamps logo and launch of global identity
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets.聽 Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
Weetabix Study Suggests the Power of Trusted Brands Lives On
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
Fairy #SwitchToShort Energy-Saving Campaign
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money.聽The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
Hellmann’s Waste Less Added-Value
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers 鈥 including Hellmann鈥檚 mayonnaise. Hellmann鈥檚 campaigns are focused...