91猫先生

What brands do

Examples of how brands make a difference
Guinness Nitrosurge

Guinness Nitrosurge

The ground-breaking Guinness Nitrosurge, launched in 2021, is a dispense system, leveraging low-energy ultrasonic technology to replicate the iconic two-part pub pour 鈥 so more people can enjoy the unique Guinness stout at home.聽 Guinness have married technology and...

read more
Haleon collective reducing plastic in tablet blister packaging

Haleon collective reducing plastic in tablet blister packaging

After an early initiative driven by Haleon, PA Consulting and PulPac have formed the Blister Pack Collective - a new development program which is aimed at reducing plastic usage and driving circularity for tablet blister packaging, through the adoption of Dry Molded...

read more
Hovis launches premium artisanal-inspired bread

Hovis launches premium artisanal-inspired bread

In response to evolving food culture and consumer trends, Hovis has introduced a new range of premium loaves with an artisanal touch.聽聽 Bakers Since 1886 Rustic Bloomers collection includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer....

read more
BrewDog brewers diversify into broader ranges of drink

BrewDog brewers diversify into broader ranges of drink

BrewDog has launched a range of ready-to-drink canned cocktails under an umbrella brand called Wonderland Cocktail Co. Made using the finest BrewDog Distilling Company spirits, the Wonderland Cocktail range features a collection of carbon neutral cocktails. The range...

read more
Itsu [grocery] New Product Development

Itsu [grocery] New Product Development

Itsu grocery stands out as a shining example of how innovation and a commitment to excellence can drive revenue growth. Itsu Grocery, a brand established in the world of healthy, Asian-inspired cuisine, has witnessed a significant surge in revenue in 2023. While there...

read more
Gillette鈥檚 Intimate shaving range for men

Gillette鈥檚 Intimate shaving range for men

Gillette has launched a new shaving range designed for use on mens鈥 intimate areas. The brand鈥檚 Intimate line-up comprises a trimmer, razor and blades, and shower and shaving cream all designed to be suitable for the more sensitive areas of the body.聽 The Gillette...

read more
Resurgence of Ribena nostalgic ad campaign

Resurgence of Ribena nostalgic ad campaign

Ribena returned its iconic 鈥楽ummertime鈥 ad to TV screens over the summer as part of its 85th anniversary celebrations.聽 First launched in 2014, the playful creative of CGI blackcurrant berries frolicking in a pastoral summer scene has become a firm fan favourite since...

read more
How are you measuring Brand Trust?

How are you measuring Brand Trust?

In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring brand trust.聽聽 Australia鈥檚 Fifth Dimension Research and Consulting delved...

read more

What brands do: choose a category

Join the conversation on Twitter