What brands do
Examples of how brands make a difference
Upskilling Gen Z Employees to Succeed in Evolving Retail
How well do you understand the needs of the New Generation hitting the workplace? A recent Network of Women and Deloitte Report informed us that : Gen Z will soon surpass Millennials as the most populous generation on earth, with more than one-third of the world’s...
The Melody of Memory: Jingles as Brand DNA #WhatBrandsDo
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability - with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...
PepsiCo raises the heat with Flamin’ Hot range
PepsiCo has added an Extra Flamin’ Hot variant to each of its Doritos, Walkers Max and Wotsits Crunchy ranges, in response to demand for more varied spicy snacks. Introduced earlier this year, the new products also triggered the renaming of existing Flamin’ Hot...
Wicked Kitchen Pesto Sauce food innovation
Among the many distinctive innovations coming from Wicked Kitchen is this trio of unusual pesto sauces. Living up to Wicked Kitchen’s mission for chefs to create plant-based foods with bold flavours, the pesto sauces were launched in 2020 to provide a vegan-friendly...
Pedigree Adoptable Award-Winning AI Campaign
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s 'Adoptable' innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was trained to...
Pladis McVitie’s Jaffa Cake flavour variations
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
Baileys trial glass-alternative bottles in sustainability drive
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland to Barcelona, along with...
Anchor launches squeezy butter
Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: “Our ambition with this new product launch is to help...
Heineken launches Birra Moretti with a hint of salt
Heineken UK has expanded its Birra Moretti range with the introduction of sea salt-infused lager Birra Moretti Sale di Mare. Birra Moretti Sale di Mare has been positioned to take advantage of the rise in demand for continental lagers in the UK and Heineken has...
Lucky Saint brings non-alcoholic beer mainstream
Founded in 2018, Lucky Saint has ridden the rise of non-alcoholic beer from niche into mainstream. The company has recorded sales revenue growth of 180% year on year since launching. Lucky Saint’s strategy is to create a ‘five-star alcohol-free beer’ on taste, boost...