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What brands do

Examples of how brands make a difference
Anchor launches squeezy butter

Anchor launches squeezy butter

Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: 鈥淥ur ambition with this new product launch is to help...

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Heineken launches Birra Moretti with a hint of salt

Heineken launches Birra Moretti with a hint of salt

Heineken UK has expanded its Birra Moretti range with the introduction of sea salt-infused lager Birra Moretti Sale di Mare.聽 Birra Moretti Sale di Mare has been positioned to take advantage of the rise in demand for continental lagers in the UK and Heineken has...

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Lucky Saint brings non-alcoholic beer mainstream

Lucky Saint brings non-alcoholic beer mainstream

Founded in 2018, Lucky Saint has ridden the rise of non-alcoholic beer from niche into mainstream. The company has recorded sales revenue growth of 180% year on year since launching. Lucky Saint鈥檚 strategy is to create a 鈥榝ive-star alcohol-free beer鈥 on taste, boost...

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Every Coca-Cola is Welcome

Every Coca-Cola is Welcome

Coca-Cola has launched a global program, 'Every Coca-Cola is Welcome', dedicated to embracing and showcasing local interpretations of its iconic logo created by shopkeepers and talented local artists. For years, the Coca-Cola logo has been reimagined, resulting in...

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Warburtons Mad About the Bread

Warburtons Mad About the Bread

Warburtons ads are unashamedly fun and certainly stand out in the ad break. Pulling in Hollywood greats like Stallone, De Niro and The Muppets, Warburtons has a history of working with some seriously big stars 鈥 and making the most of them. Warburton's latest...

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Brand Collaborations

Brand Collaborations

Two new iconic brand collaborations been launched this year: Heinz has partnered with Cathedral City to launch its latest innovation, Heinz Cheesy Beanz and Heck Sausages have collaborated with Bisto to launch a gravy just for sausages聽 Heinz Cheesy Beanz (Heinz baked...

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Magnum 鈥 stick to the original

Magnum 鈥 stick to the original

Magnum's latest campaign 鈥楽tick to the Original鈥 directly addresses 'fake鈥 or copycat products in a fun and playful dramatisation. In the new video advert, a woman sees the entire fabric of her long-term relationship unravel after her boyfriend buys and enjoys fake,...

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Sprite trials label-less bottles

Sprite trials label-less bottles

In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.聽聽 Coca-Cola鈥檚 European...

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