What brands do
Examples of how brands make a difference
Colgate-Palmolive’s digital transformation #WhatBrandsDo
Technology is crucial to a brand鈥檚 ability to adapt to the unpredictable market and the everchanging needs and values of customers. Colgate-Palmolive has announced that 40,000 employees are working on digital transformation with the goal of impacting every facet of...
The Sauce Shop #WhatBrandsDo
The condiment challenger and one of the UK鈥檚 fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers鈥 markets, the brand now produces over 50,000 bottles of sauce.聽聽...
Kellogg鈥檚 Enters the Metaverse
Kellogg鈥檚 has made it鈥檚 metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party is a vibrant open-world multiplayer game styled like a giant block...
Coca Cola new pack size #WhatBrandsDo
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets.聽聽 One consumer...
Kellogg’s food innovation centre #WhatBrandsDo
Kellogg鈥檚 has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...
Airbnb attributes success to brand marketing #WhatBrandsDo
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns.聽聽 In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...
Johnson & Johnson Partner with Fast Commerce Zapp #WhatBrandsDo
Johnson & Johnson agreed a supply deal with rapid delivery company Zapp to offer people in central London a range of over-the-counter and baby essentials.聽The brands now on the app include Benadryl, Benylin, Calpol, Imodium, Nicorette, Aveeno Baby, Johnson鈥檚 Baby,...
There鈥檚 a glass & a half in everyone #WhatBrandsDo
Congratulations to Cadbury, one of the UK鈥檚 most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign - 鈥淭here鈥檚 a glass & a half in everyone鈥 - has re-established Dairy...
Homethings Launch Powder-To-Gel Eco-Friendly Washing Up Liquid #WhatBrandsDo
Homethings has launched Washupthings 鈥 the UK鈥檚 first powder-to-gel washing-up liquid developed in collaboration with Innovate UK. Washupthings features an active ingredient sachet that allows consumers to just add tap water at home, transforming the powder into a...
Purity Brewing Company launch Kombucha drinks #WhatBrandsDo
Purity Brewing Company has launched a range of authentically slow-brewed 鈥榩ure鈥 kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside of the beer market. It also highlights the way brands are exploring...