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What brands do

Examples of how brands make a difference
There鈥檚 a glass & a half in everyone #WhatBrandsDo

There鈥檚 a glass & a half in everyone #WhatBrandsDo

Congratulations to Cadbury, one of the UK鈥檚 most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign - 鈥淭here鈥檚 a glass & a half in everyone鈥 - has re-established Dairy...

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Purity Brewing Company launch Kombucha drinks #WhatBrandsDo

Purity Brewing Company launch Kombucha drinks #WhatBrandsDo

Purity Brewing Company has launched a range of authentically slow-brewed 鈥榩ure鈥 kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside of the beer market. It also highlights the way brands are exploring...

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Cushelle Tubeless Toilet Paper #WhatBrandsDo

Cushelle Tubeless Toilet Paper #WhatBrandsDo

Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the middle, which means more product in every roll. This innovation is part of...

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Pantene’s Power of Grey #WhatBrandsDo

Pantene’s Power of Grey #WhatBrandsDo

P&G haircare brand Pantene鈥檚 #PowerofGrey campaign to support their innovation, the Grey and Glowing Collection, has provided a model example of launching products to meet a new haircare demand alongside a powerful campaign, supported by celebrities and...

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Vanish launches Multipower Tabs #WhatBrandsDo

Vanish launches Multipower Tabs #WhatBrandsDo

Reckitt鈥檚 laundry brand Vanish has launched new 鈥楳ultipower Tabs鈥, with the packaging and brand experience designed specifically for online shoppers. The tabs are a compressed powder of the brand鈥檚 main product to add user-convenience and to 鈥渁llow for minimal...

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Heinz use of AI demonstrates brand recognition

Heinz use of AI demonstrates brand recognition

Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand.聽聽 This campaign succinctly demonstrates the power of mental availability, how brands establish and maintain...

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Zoflora leans on influencers #WhatBrandsDo

Zoflora leans on influencers #WhatBrandsDo

Created in the early 1920s, Zoflora is the UK's number one disinfectant. Created after identifying a gap in the market to provide beautifully fragranced disinfectant, Zoflora successfully differentiated themselves from their competition.聽 Zoflora continues to be a...

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Bol Foods brave move to plant-based pays off #WhatBrandsDo

Bol Foods brave move to plant-based pays off #WhatBrandsDo

Launched in 2015, Bol has never been afraid of a challenge. Sales at the ready meal business slumped in 2018 after a conscious decision to focus on 100% plant-based, despite knowing BOL bestsellers were meat-based. However, the brand stuck to its guns and bounced back...

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