What brands do
Examples of how brands make a difference
GSK Partnership Launches Fully Recyclable Toothpaste Tubes
GSK Consumer Healthcare (GSKCH) is partnering with two global packaging suppliers to launch fully recyclable toothpaste tubes across all of its oral health brands, including Sensodyne, Parodontax and Aquafresh. The partnership approach with Albea (one of the world’s...
Wild Refillable Deodorant Secure First UK Supermarket Listing #WhatBrandsDo
Congratulations to refillable natural deodorant brand Wild in securing its first supermarket listing just a year after launch. This is the first refillable deodorant brand to secure a supermarket listing.
Coca-Cola Europacific Partners Project Open #WhatBrandsDo
As we all know, the hospitality sector has been hit particularly hard in recent months. Pubs, bars and restaurants have long been central to Coca-Cola Europacific Partners (CCEP). Last year CCEP invested a £20m package of support for the sector which included a £165k...
Farrington Oils Win Queen’s Award for Enterprise for Sustainable Development #WhatBrandsDo
Congratulations to Farrington Oils for winning the prestigious Queen’s Award for Enterprise for Sustainable Development in 2021.
The Collective B Corp certified – #WhatBrandsDo
Congratulations to The Collective UK for becoming certified as a B Corporation, recognising its approach of making sure it is working in the best way for the planet, the community and their people. Â Find out more. Click here to email this to a friend, or share via...
Pet Health Pal – #WhatBrandsDo
Pet owners are increasingly concerned about keeping their pets happy and healthy. Cue the ‘Pet Health Pal’, a new free app from Pedigree and Whiskas to help pets get the best care. The first tool of its kind, the app addresses questions on pet nutrition, exercise,...
Lucozade Sport – Together against #COVID19!
Lucozade Sport has created a fund with an initial £100,000 available for trainers, instructors and coaches who have been unable to do their classes since the crisis started. The Keep Us Moving Fund is helping keep the nation active by paying fitness professionals for...
Carex – Together against #COVID-19
Carex, the first to introduce liquid antibacterial hand wash and hand gel sanitiser to the UK, is donating 500,000 bottles to charities and key workers. Thousands of bottles have been donated to Age UK, Macmillan Cancer Support, NHS workers and many more charities via...