What brands do
Examples of how brands make a difference
Little Moons growth boosted by viral marketing #WhatBrandsDo
Ice cream sensation Little Moons has exponentially grown in the past year thanks to a viral TikTok video. The video in early 2021 of a Tesco customer buying Little Moons has generated more than 300 million views and inspired other users sharing similar videos using...
Tilda Launches Rice Mlk #WhatBrandsDo
Tilda has over 50 years of expertise in selling rice has launched a naturally sweet plant-based drink - Rice Mlk. The new product has blended natural and organic ingredients with a rice content of 16%, claiming this to be higher than any other leading brand, and is...
Beyond Meat Intellectual Property #WhatBrandsDo
Fast-food chains have tapped into the potential of the meat substitute market. McDonald’s released its first plant-based burger in the UK in 2021 – the McPlant and KFC’s vegan chicken burger is now a permanent menu item in the UK. Both companies worked with Beyond...
Fairy Liquid’s Upside-Down bottle #WhatBrandsDo
Fairy Liquid has undergone the biggest revolution in its 62-year history with the iconic bottle turned 'upside down' for the first time. The new container sees the liquid dispensed from the bottom, meaning the days of carefully balancing the bottle on its narrow red...
INEOS Product of the Year #WhatBrandsDo
Congratulations to INEOS Hygienics for winning Product of the Year in the Personal Hygiene category. Since launching in 2019, INEOS Hygienics has continued to innovate. Their range of products include touchless Sanitiser Dispensers, INEOS Sanitiser + Moisturiser and...
Tony’s Chocolonely #WhatBrandsDo
Confectionery company Tony’s Chocolonely has launched a marketing campaign to encourage people to eat less chocolate to improve their health.  Acknowledging that eating too much chocolate is bad for your health, the brand is encouraging the rest of the chocolate...
Greeny Peeps first carbon negative tea #WhatBrandsDo
Ethical tea company Greenypeeps has launched the world's first carbon negative tea range. Whilst many brands have gone carbon neutral, Greenypeeps has gone the next step in sustainability as the first in the world to go fully carbon negative. Greenypeeps offsets and...
Lily’s Kitchen launches plant-based dog food range #WhatBrandsDo
Perhaps the biggest trend in food is around plant-based food – it is suddenly mainstream, so much so that it is moving into petfood, with Lily’s Kitchen launching a new dedicated range of plant-based recipes for dogs. The Plant Power range directly taps into key...
TrueStart Coffee #WhatBrandsDo
Most categories are full of new brands, many from small, dynamic start-ups. There is never one size fits all, but TrueStart Coffee reflects some of the key success factors. The brand was originally launched by husband-and-wife team Simon and Helena Hills in 2016 and...
The Collective UK products win Great Taste 2021 Awards #WhatBrandsDo
Congratulations to The Collective UK who won 8 stars from the Guild of Fine Food at the Great Taste Awards 2021. Each product displaying a Great Taste logo is a guarantee every product has been through a rigorous and independent judging process. It's all about great...