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Wild has been listed as part of Sainsbury鈥檚 鈥楩uture Brands Programme鈥, specifically designed to promote unique and innovative new companies that specialise in sustainability. As part of the initiative, Wild has been given a prime, top-shelf position in 300 Sainsbury鈥檚 stores.

Sustainability is at the core of Wild鈥檚 brand purpose and continues to be at the heart of this move. Wild deodorant is aluminium free, with compostable, plastic-free refills, packaged in minimal, sustainably sourced cardboard and the brand also offsets carbon on the sale of every deodorant through its tree-planting mission.

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