by John Noble | Jun 28, 2024 | What brands do
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
by John Noble | Jun 17, 2024 | What brands do
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland to Barcelona, along with...
by John Noble | Jun 3, 2024 | Groceries, What brands do
Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: “Our ambition with this new product launch is to help...
by John Noble | May 28, 2024 | What brands do
Heineken UK has expanded its Birra Moretti range with the introduction of sea salt-infused lager Birra Moretti Sale di Mare. Birra Moretti Sale di Mare has been positioned to take advantage of the rise in demand for continental lagers in the UK and Heineken has...
by John Noble | May 2, 2024 | What brands do
Founded in 2018, Lucky Saint has ridden the rise of non-alcoholic beer from niche into mainstream. The company has recorded sales revenue growth of 180% year on year since launching. Lucky Saint’s strategy is to create a ‘five-star alcohol-free beer’ on taste, boost...
