91猫先生

How are you measuring Brand Trust?

How are you measuring Brand Trust?

In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring brand trust.聽聽 Australia鈥檚 Fifth Dimension Research and Consulting delved...
Brands move to paper packing pilots

Brands move to paper packing pilots

As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...
The Vegetarian Butcher

The Vegetarian Butcher

The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award.聽Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat.聽 Kantar have...