by John Noble | Sep 9, 2024 | What brands do
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability – with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...
by John Noble | Aug 5, 2024 | Groceries, What brands do
PepsiCo has added an Extra Flamin’ Hot variant to each of its Doritos, Walkers Max and Wotsits Crunchy ranges, in response to demand for more varied spicy snacks. Introduced earlier this year, the new products also triggered the renaming of existing Flamin’ Hot...
by John Noble | Aug 5, 2024 | What brands do
Among the many distinctive innovations coming from Wicked Kitchen is this trio of unusual pesto sauces. Living up to Wicked Kitchen’s mission for chefs to create plant-based foods with bold flavours, the pesto sauces were launched in 2020 to provide a vegan-friendly...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
by John Noble | Jun 28, 2024 | What brands do
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
