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Brand Collaborations

Brand Collaborations

Two new iconic brand collaborations been launched this year: Heinz has partnered with Cathedral City to launch its latest innovation, Heinz Cheesy Beanz and Heck Sausages have collaborated with Bisto to launch a gravy just for sausages聽 Heinz Cheesy Beanz (Heinz baked...
Sprite trials label-less bottles

Sprite trials label-less bottles

In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.聽聽 Coca-Cola鈥檚 European...
Hellmann’s Waste Less Added-Value

Hellmann’s Waste Less Added-Value

As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers 鈥 including Hellmann鈥檚 mayonnaise. Hellmann鈥檚 campaigns are focused...