by John Noble | Feb 9, 2024 | Groceries, Uncategorized
In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.  Coca-Cola’s European...
by John Noble | Feb 7, 2024 | Groceries, What brands do
Upfield, a global brand leader in plant-based foods, has launched the world’s first plastic-free, recyclable tubs for its plant butters and spreads. This packaging innovation is a result of four years of collaboration with Footprint and is a crucial step in...
by John Noble | Mar 20, 2023 | Groceries, What brands do
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...
by John Noble | Mar 1, 2023 | What brands do
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements. Estée Lauder Voice-enabled Makeup Artist Estée Lauder have launched an app which uses Artificial...
by John Noble | Sep 29, 2022 | What brands do
Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the middle, which means more product in every roll. This innovation is part of...
