by John Noble | Nov 21, 2022 | Groceries, What brands do
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets.聽聽 One consumer...
by John Noble | Nov 20, 2022 | Groceries, What brands do
Kellogg鈥檚 has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...
by John Noble | Nov 14, 2022 | What brands do
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns.聽聽 In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...
by John Noble | Nov 8, 2022 | Healthcare, What brands do
Johnson & Johnson agreed a supply deal with rapid delivery company Zapp to offer people in central London a range of over-the-counter and baby essentials.聽The brands now on the app include Benadryl, Benylin, Calpol, Imodium, Nicorette, Aveeno Baby, Johnson鈥檚 Baby,...
by John Noble | Oct 26, 2022 | What brands do
Congratulations to Cadbury, one of the UK鈥檚 most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign – 鈥淭here鈥檚 a glass & a half in everyone鈥 – has...
