What brands do
Examples of how brands make a difference![Itsu [grocery] New Product Development](/wp-content/uploads/2023/10/2-400x250.jpg)
Itsu [grocery] New Product Development
Itsu grocery stands out as a shining example of how innovation and a commitment to excellence can drive revenue growth. Itsu Grocery, a brand established in the world of healthy, Asian-inspired cuisine, has witnessed a significant surge in revenue in 2023. While there...
Gillette’s Intimate shaving range for men
Gillette has launched a new shaving range designed for use on mens’ intimate areas. The brand’s Intimate line-up comprises a trimmer, razor and blades, and shower and shaving cream all designed to be suitable for the more sensitive areas of the body. The Gillette...
Resurgence of Ribena nostalgic ad campaign
Ribena returned its iconic ‘Summertime’ ad to TV screens over the summer as part of its 85th anniversary celebrations. First launched in 2014, the playful creative of CGI blackcurrant berries frolicking in a pastoral summer scene has become a firm fan favourite since...
Cathedral City launch two new products Red Leicester and Smoked
Cathedral City has taken a step outside its long tradition of producing cheddar cheese to launch two new products: Red Leicester and smoked cheese. This is the latest brand development following Cathedral City’s launch of a plant-based variant of cheddar cheese in...
Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade. Maxwell House Iced Latte with Foam claim to be the first-ever foaming agent brought to grocery shelves. The last major innovation from Maxwell House was Iced Coffee Concentrates...
How are you measuring Brand Trust?
In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring brand trust.  Australia’s Fifth Dimension Research and Consulting delved...
Coca-Cola brings art to life in Masterpiece
In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently managed to captivate audiences through their innovative and creative...
Brands move to paper packing pilots
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...
The Vegetarian Butcher
The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award. Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat. Kantar have...
Tyrrell’s investment in brand building pays off
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth. In 2018, Tyrell’s was confident in the high value and quality of their crisps, consistently...