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What brands do

Examples of how brands make a difference
Cadbury Creme Egg Choco-innovation #WhatBrandsDo

Cadbury Creme Egg Choco-innovation #WhatBrandsDo

Mondel膿z International is bringing back its successful 鈥楬ow Do You Not Eat Yours?鈥 advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and according to Lyndsey Homer, Cr猫me Eggs brand manager, they are 鈥減urchased...

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Beyond – First UK Mental Performance Drink #WhatBrandsDo

Beyond – First UK Mental Performance Drink #WhatBrandsDo

The UK鈥檚 first-ever drink focused on mental performance has been launched, just two years after its development. Beyond NRG contains nootropics, vitamins, minerals and clean green caffeine, with a claim that it is a functional health drink for to the brain and body,...

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Procter & Gamble household gondola ends #WhatBrandsDo

Procter & Gamble household gondola ends #WhatBrandsDo

Proctor & Gamble have revealed the first fully branded Household Gondola Ends in Waitrose, with a compelling message to support people saving energy at home. Research released by Shopper Intelligence in 2022 provided real-life data to demonstrate that category...

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Haleon Packaging Accessibility #WhatBrandsDo

Haleon Packaging Accessibility #WhatBrandsDo

Haleon, the consumer healthcare company, is paving the way to improve accessibility for people who are blind or visually impaired by making their packaging information more accessible. Haleon has collaborated with Microsoft to utilise their Seeing AI App, a free...

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Colgate-Palmolive’s digital transformation #WhatBrandsDo

Colgate-Palmolive’s digital transformation #WhatBrandsDo

Technology is crucial to a brand鈥檚 ability to adapt to the unpredictable market and the everchanging needs and values of customers. Colgate-Palmolive has announced that 40,000 employees are working on digital transformation with the goal of impacting every facet of...

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The Sauce Shop  #WhatBrandsDo

The Sauce Shop #WhatBrandsDo

The condiment challenger and one of the UK鈥檚 fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers鈥 markets, the brand now produces over 50,000 bottles of sauce.聽聽...

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Kellogg鈥檚 Enters the Metaverse

Kellogg鈥檚 Enters the Metaverse

Kellogg鈥檚 has made it鈥檚 metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party is a vibrant open-world multiplayer game styled like a giant block...

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Coca Cola new pack size #WhatBrandsDo

Coca Cola new pack size #WhatBrandsDo

As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets.聽聽 One consumer...

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Kellogg’s food innovation centre #WhatBrandsDo

Kellogg’s food innovation centre #WhatBrandsDo

Kellogg鈥檚 has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...

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Airbnb attributes success to brand marketing #WhatBrandsDo

Airbnb attributes success to brand marketing #WhatBrandsDo

Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns.聽聽 In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...

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