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What brands do

Examples of how brands make a difference
Itsu [grocery] New Product Development

Itsu [grocery] New Product Development

Itsu grocery stands out as a shining example of how innovation and a commitment to excellence can drive revenue growth. Itsu Grocery, a brand established in the world of healthy, Asian-inspired cuisine, has witnessed a significant surge in revenue in 2023. While there...

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Gillette鈥檚 Intimate shaving range for men

Gillette鈥檚 Intimate shaving range for men

Gillette has launched a new shaving range designed for use on mens鈥 intimate areas. The brand鈥檚 Intimate line-up comprises a trimmer, razor and blades, and shower and shaving cream all designed to be suitable for the more sensitive areas of the body.聽 The Gillette...

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Resurgence of Ribena nostalgic ad campaign

Resurgence of Ribena nostalgic ad campaign

Ribena returned its iconic 鈥楽ummertime鈥 ad to TV screens over the summer as part of its 85th anniversary celebrations.聽 First launched in 2014, the playful creative of CGI blackcurrant berries frolicking in a pastoral summer scene has become a firm fan favourite since...

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How are you measuring Brand Trust?

How are you measuring Brand Trust?

In the ever-evolving world of marketing, building brand trust has long been regarded as a key element of success. However, recent research challenges the conventional understanding of measuring brand trust.聽聽 Australia鈥檚 Fifth Dimension Research and Consulting delved...

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Coca-Cola brings art to life in Masterpiece

Coca-Cola brings art to life in Masterpiece

In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently managed to captivate audiences through their innovative and creative...

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Brands move to paper packing pilots

Brands move to paper packing pilots

As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...

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The Vegetarian Butcher

The Vegetarian Butcher

The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award.聽Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat.聽 Kantar have...

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Tyrrell鈥檚 investment in brand building pays off

Tyrrell鈥檚 investment in brand building pays off

Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth.聽 In 2018, Tyrell鈥檚 was confident in the high value and quality of their crisps, consistently...

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