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What brands do

Examples of how brands make a difference
Coca-Cola brings art to life in Masterpiece

Coca-Cola brings art to life in Masterpiece

In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently managed to captivate audiences through their innovative and creative...

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Brands move to paper packing pilots

Brands move to paper packing pilots

As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...

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The Vegetarian Butcher

The Vegetarian Butcher

The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award.聽Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat.聽 Kantar have...

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Tyrrell鈥檚 investment in brand building pays off

Tyrrell鈥檚 investment in brand building pays off

Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth.聽 In 2018, Tyrell鈥檚 was confident in the high value and quality of their crisps, consistently...

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Danone鈥檚 Actimel builds immunity on Fortnite

Danone鈥檚 Actimel builds immunity on Fortnite

Actimel has launched on online game Fortnite, giving players who visit the brand鈥檚 Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters 鈥渁n extra shield potion鈥. This...

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Fanta revamps logo and launch of global identity

Fanta revamps logo and launch of global identity

Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets.聽 Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...

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Fairy #SwitchToShort Energy-Saving Campaign

Fairy #SwitchToShort Energy-Saving Campaign

Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money.聽The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...

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Hellmann’s Waste Less Added-Value

Hellmann’s Waste Less Added-Value

As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers 鈥 including Hellmann鈥檚 mayonnaise. Hellmann鈥檚 campaigns are focused...

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Beauty AI Innovation and Inclusivity  #WhatBrandsDo

Beauty AI Innovation and Inclusivity #WhatBrandsDo

Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements.聽 Est茅e Lauder Voice-enabled Makeup Artist Est茅e Lauder have launched an app which uses Artificial...

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