What brands do
Examples of how brands make a difference
Nuud: Chewing Gum Revolution
Nuud has emerged as challenger brand - a revolutionary eco-friendly, plant-based plastic-free alternative to chewing gum. It biodegrades like a banana skin and has an award winning fearless and fun brand design that has reshaped its identity.  With 95% of UK streets...
Guinness Nitrosurge
The ground-breaking Guinness Nitrosurge, launched in 2021, is a dispense system, leveraging low-energy ultrasonic technology to replicate the iconic two-part pub pour – so more people can enjoy the unique Guinness stout at home. Guinness have married technology and...
Haleon collective reducing plastic in tablet blister packaging
After an early initiative driven by Haleon, PA Consulting and PulPac have formed the Blister Pack Collective - a new development program which is aimed at reducing plastic usage and driving circularity for tablet blister packaging, through the adoption of Dry Molded...
Hovis launches premium artisanal-inspired bread
In response to evolving food culture and consumer trends, Hovis has introduced a new range of premium loaves with an artisanal touch.  Bakers Since 1886 Rustic Bloomers collection includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer....
BrewDog brewers diversify into broader ranges of drink
BrewDog has launched a range of ready-to-drink canned cocktails under an umbrella brand called Wonderland Cocktail Co. Made using the finest BrewDog Distilling Company spirits, the Wonderland Cocktail range features a collection of carbon neutral cocktails. The range...
![Itsu [grocery] New Product Development](/wp-content/uploads/2023/10/2-400x250.jpg)
Itsu [grocery] New Product Development
Itsu grocery stands out as a shining example of how innovation and a commitment to excellence can drive revenue growth. Itsu Grocery, a brand established in the world of healthy, Asian-inspired cuisine, has witnessed a significant surge in revenue in 2023. While there...
Gillette’s Intimate shaving range for men
Gillette has launched a new shaving range designed for use on mens’ intimate areas. The brand’s Intimate line-up comprises a trimmer, razor and blades, and shower and shaving cream all designed to be suitable for the more sensitive areas of the body. The Gillette...
Resurgence of Ribena nostalgic ad campaign
Ribena returned its iconic ‘Summertime’ ad to TV screens over the summer as part of its 85th anniversary celebrations. First launched in 2014, the playful creative of CGI blackcurrant berries frolicking in a pastoral summer scene has become a firm fan favourite since...
Cathedral City launch two new products Red Leicester and Smoked
Cathedral City has taken a step outside its long tradition of producing cheddar cheese to launch two new products: Red Leicester and smoked cheese. This is the latest brand development following Cathedral City’s launch of a plant-based variant of cheddar cheese in...
Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade. Maxwell House Iced Latte with Foam claim to be the first-ever foaming agent brought to grocery shelves. The last major innovation from Maxwell House was Iced Coffee Concentrates...