What brands do
Examples of how brands make a difference
Sprite trials label-less bottles
In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.  Coca-Cola’s European...
Upfield launches world’s first plastic-free, recyclable tub
Upfield, a global brand leader in plant-based foods, has launched the world's first plastic-free, recyclable tubs for its plant butters and spreads. This packaging innovation is a result of four years of collaboration with Footprint and is a crucial step in Upfield's...
200 years of Cadbury
Commemorating its 200th year, Cadbury's marketing campaign brilliantly intertwines nostalgia, shared memories, and a commitment to generosity. The heartwarming campaign, "Yours for 200 Years," transports viewers through the ages, revisiting a classic ad and showcasing...
Bacardi hydrogen-powered glass bottles
Bacardi has achieved a groundbreaking milestone by completing the world's first commercial production of a glass spirits bottle powered by hydrogen. Bacardi worked with glassmaker Hrastnik1860 to pioneer new technology that powered a glass furnace with hydrogen as its...
Nairn’s Teams up with Marmite
Nairn’s has joined forces with Marmite to launch a new Marmite & Cheese flavour oatcakes as a permanent addition to the Nairn’s range. The new flavour looks to build on the success of Nairn’s Cheese Oatcakes, the brand’s best-selling oatcake through this...
Nuud: Chewing Gum Revolution
Nuud has emerged as challenger brand - a revolutionary eco-friendly, plant-based plastic-free alternative to chewing gum. It biodegrades like a banana skin and has an award winning fearless and fun brand design that has reshaped its identity.  With 95% of UK streets...
Guinness Nitrosurge
The ground-breaking Guinness Nitrosurge, launched in 2021, is a dispense system, leveraging low-energy ultrasonic technology to replicate the iconic two-part pub pour – so more people can enjoy the unique Guinness stout at home. Guinness have married technology and...
Haleon collective reducing plastic in tablet blister packaging
After an early initiative driven by Haleon, PA Consulting and PulPac have formed the Blister Pack Collective - a new development program which is aimed at reducing plastic usage and driving circularity for tablet blister packaging, through the adoption of Dry Molded...
Hovis launches premium artisanal-inspired bread
In response to evolving food culture and consumer trends, Hovis has introduced a new range of premium loaves with an artisanal touch.  Bakers Since 1886 Rustic Bloomers collection includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer....
BrewDog brewers diversify into broader ranges of drink
BrewDog has launched a range of ready-to-drink canned cocktails under an umbrella brand called Wonderland Cocktail Co. Made using the finest BrewDog Distilling Company spirits, the Wonderland Cocktail range features a collection of carbon neutral cocktails. The range...