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Brand Success Through Sustainability – Fact or Fiction?

by John Noble | Apr 1, 2020 | General

Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts?  In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care?  Do people inform...

The brand implications of class actions

by John Noble | Mar 16, 2020 | General

The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...

Winning at point of sale

by John Noble | Oct 30, 2019 | Value of brands

John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the 91���...

Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

by Roger Jackson | Jul 8, 2019 | General, Value of brands

Guest blog: Range resets – is a “top down” assessment needed of the role of brands? A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of...

Empowering brands large and small through the power of digital

by John Noble | Aug 9, 2018 | General

Empowering brands large and small through the power of digital “The digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,” said Simon Johnson, Director of Media...