by Roger Jackson | Jul 8, 2019 | General, Value of brands
Guest blog: Range resets – is a 鈥渢op down鈥 assessment needed of the role of brands? A common retailer action in today鈥檚 competitive environment is to look for above the normal level of range efficiency, sometimes called a 鈥渞eset鈥. Of course, a core task of...
by John Noble | Aug 9, 2018 | General
Empowering brands large and small through the power of digital 鈥淭he digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,鈥 said Simon Johnson, Director of Media...
by John Noble | May 11, 2018 | General
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace.聽 The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...
by John Noble | Feb 2, 2018 | General
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured ones earn our...
by Tim Eales, IRI | Aug 30, 2017 | General
According to IRI鈥檚 latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of 拢99.6m in value sales for the retailers. The decline started in 2013, and has...