by Tim Brooks | Nov 10, 2022 | The Brands Blog
An analogue ‘dark nudge’ that still matters Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and...
by John Noble and Paul Adams | Apr 4, 2022 | The Brands Blog
Exploring what GSCOP means for Amazon Vendors Amazon’s designation to the Groceries Supply Code of Practice (GSCOP) is ‘probably the biggest news in years’, fundamentally affecting Vendors’ relationships with Amazon. The detail will emerge over time, though big...
by John Noble and Paul Adams | Feb 24, 2022 | The Brands Blog
Amazon & GSCOP: the implications for brands The announcement by the Competition and Markets Authority (CMA) on 9 February 2022 that Amazon was to become a designated GSCOP retailer and must comply with the Groceries Supply Code of Practice is an unquestionable...
by John Noble | Oct 11, 2021 | The Brands Blog
The symbiotic relationship between branded suppliers and retailers is as important now as it has ever been. Brands need retailers as a key route to market, but retailers also need the presence, support and resources of their branded suppliers too. Intense competition...
by John Noble | Jul 1, 2021 | General, The Brands Blog
Changing Lives, Changing Behaviour and the Implications for Brands The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands,...
by John Noble | May 26, 2021 | The Brands Blog
Changing Routes to Market and the Implications for Brands Britain’s brands have done well during the COVID pandemic, according to a recent Nielsen survey, with 76 of the top 100 brands increasing their sales in 2020. But brands are having to adapt to significant...
