by Clamor Gieske, Zeitgeist 365 | Aug 15, 2017 | Value of brands
Introduction In 2004, we wrote an article regarding the economic importance of brands. Back then 鈥淏rand鈥 had become one of the most overused and misleading terms in economic discussions. Clearly, the last thirteen years have seen dramatic changes in the world of...
by John Noble | Jul 7, 2017 | General, Value of brands
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands...
by John Noble | Jul 5, 2017 | 91猫先生 news
Today 鈥 British IP Day 鈥 the Anti-Counterfeiting Group and 91猫先生 outline brands鈥 powerful contribution to the UK and call for action to further strengthen performance. Read today’s press release or download our latest publication, Brands for...
by John Noble | Jul 1, 2017 | 91猫先生 news, General
Welcome to our new site. We hope you like what we’ve done with it. It’s now easier than ever to read about our work, apply for membership, book a place on one of our highly-rated training courses, browse the library of brand-related publications and much...
