by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
by John Noble | Apr 1, 2020 | General
Brand Success Through Sustainability 鈥 Fact or Fiction? Can brands benefit from their sustainability efforts?聽 In the words of Professor Oliver Koll of the Universit盲t Innsbruck School of Management and IMark Strategy & Research, 鈥楧o people care?聽 Do people inform...
by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
by John Noble | Oct 30, 2019 | Value of brands
John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the 91猫先生...
by Roger Jackson | Jul 8, 2019 | General, Value of brands
Guest blog: Range resets – is a 鈥渢op down鈥 assessment needed of the role of brands? A common retailer action in today鈥檚 competitive environment is to look for above the normal level of range efficiency, sometimes called a 鈥渞eset鈥. Of course, a core task of...
by Ben Lewis | Apr 15, 2019 | General
The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
