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Hellmann’s Waste Less Added-Value

Hellmann’s Waste Less Added-Value

As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers 鈥 including Hellmann鈥檚 mayonnaise. Hellmann鈥檚 campaigns are focused...
The Sauce Shop  #WhatBrandsDo

The Sauce Shop #WhatBrandsDo

The condiment challenger and one of the UK鈥檚 fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers鈥 markets, the brand now produces over 50,000 bottles of sauce.聽聽...
Kellogg鈥檚 Enters the Metaverse

Kellogg鈥檚 Enters the Metaverse

Kellogg鈥檚 has made it鈥檚 metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party is a vibrant open-world multiplayer game styled like a giant block...
Coca Cola new pack size #WhatBrandsDo

Coca Cola new pack size #WhatBrandsDo

As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets.聽聽 One consumer...