by John Noble | Jun 19, 2023 | Groceries, What brands do
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth.聽 In 2018, Tyrell鈥檚 was confident in the high value and quality of their crisps, consistently...
by John Noble | May 17, 2023 | Groceries, What brands do
Actimel has launched on online game Fortnite, giving players who visit the brand鈥檚 Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters 鈥渁n extra shield potion鈥. This...
by John Noble | May 9, 2023 | Groceries, What brands do
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets.聽 Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money.聽The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
by John Noble | Mar 20, 2023 | Groceries, What brands do
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers 鈥 including Hellmann鈥檚 mayonnaise. Hellmann鈥檚 campaigns are focused...
