Trading with Amazon
Understand how to build your brand and drive profitable growth on Amazon, whether as a vendor or seller.
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Understanding how best to trade with Amazon is vital for commercial success as it helps vendors and sellers navigate Amazon’s complex platform, policies and algorithms. This knowledge allows for listing optimisation, effective pricing strategies and inventory management. It also ensures compliance with Amazon’s rules, reducing the risk of chargebacks and account suspension. By understanding best practices for marketing, customer service and leveraging Amazon’s tools, vendors and sellers can enhance visibility, boost sales and maintain positive ratings, ultimately leading to sustained growth and profitability.
The 91èÏÈÉú provides three training courses to build the essential knowledge and skills for trading effectively with Amazon.
Amazon course (Marketing)
Next course: Tuesday 22 October 2024 online
Delegate rate*: £395. Early bird: £355
This course provides an extensive, practical guide to Amazon Marketing. It outlines how Amazon advertising works and how a brand can use the platform to build equity and sales. It complements our Amazon Vendor Management and Seller Management courses.
Timings: 1300 start, 1700 close
Full joining instructions will be sent prior to the course.
* Delegate rates exclude VAT. Early bird rates apply if booking more than 3 weeks before the course. Special rates available to members and existing training clients. Email for more information.
What will you learn?
- Introduction to Amazon Advertising Console
- Objective setting and KPIs
- Developing a full funnel advertising strategy
- An explanation of Sponsored Ads and the Demand Side Platform (DSP)
- Campaign set-up process
- Creative optimisation
- Advertising measurement and reporting
- Introduction to Amazon Marketing Cloud
- The future of Amazon Advertising.
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others. Numbers on this course are restricted to allow interaction.
No pre-reading is required.
At the end of the course you will receive all the key documents to take away and a training certificate.
Who should attend?
The course is designed for vendors and sellers of all sizes and operating in a wide range of categories.
Who does the training?
This course is run in partnership with Tambo, the UK’s Amazon Marketplace Services Platform that helps businesses grow sales on Amazon. It brings this practical, hands-on experience to this course, with the trainers having 5+ years’ expertise. See the Tambo website for more.
What people have said
‘Bite-size training on GSCOP. Good that it’s separated into ³¾´Ç»å³Ü±ô±ð²õ.’
‘Switching up ways of learning e.g. videos, breakout rooms, worked examples, games, polls throughout helps with ±ð²Ô²µ²¹²µ±ð³¾±ð²Ô³Ù’
Amazon course (Vendor management)
Next course: 25 September 2024 online
Delegate rate*: £395. Early bird: £355
This course for Vendor suppliers to Amazon provides an extensive, practical guide to successful Amazon Vendor Management and will give you the fundamental skills to manage your Amazon Vendor Central account.
Timings: 1300 start, 1700 close
Full joining instructions will be sent prior to the course.
* Delegate rates exclude VAT. Early bird rates apply if booking more than 3 weeks before the course. Special rates available to members and existing training clients. Email for more information.
What will you learn?
- Ìý Ìý The Amazon consumer ecosystem
- Ìý Ìý Catalogue management
- Ìý Ìý Content optimisation principles
- Ìý Ìý Amazon vendor operational process
- Ìý Ìý Vendor Central walkthrough
- Ìý Ìý Vendor Relationship Management
- Ìý Ìý KPI setting and reporting
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others. Numbers for this course are restricted to help interaction.
No pre-reading is required.
At the end of the course you will receive the key documents, along with a training certificate.
Who should attend?
The course is designed for those in or considering a Vendor relationship who wish to understand and fulfill their sales potential using Amazon Vendor Central. Previous attendees include delegates from sales, e-commerce, marketing, finance, account management and general management.
Who does the training?
This course is run in partnership with Tambo, the UK’s Amazon Marketplace Services Platform that helps businesses grow sales on Amazon. It brings this practical, hands-on experience to this course, with the trainers having 5+ years’ expertise. See the for more.
What people have said
‘Extremely relevant. I wouldn’t change anything.’
‘A super-sharp insight into Amazon and how to deal with it.’
‘A very informative course, set at a good pace and engaging. It has given me further insights into Amazon and some really good tools to use going forward.’
Amazon course (Seller management)
Next course: 9 October 2024 online
Delegate rate*: £395. Early bird: £355
This course provides an extensive, practical guide to Amazon Seller Management. It takes you through the setting up of your account, fulfilment options, how to list products and how to build your brand to drive growth. You will also learn how to use Amazon’s reporting and analytics to optimise your performance.
Timings: 1300 start, 1700 close
Full joining instructions will be sent prior to the course.
* Delegate rates exclude VAT. Early bird rates apply if booking more than 3 weeks before the course. Special rates available to members and existing training clients. Email for more information.
What will you learn?
- The Amazon consumer ecosystem
- A strategic model for accelerating growth on Amazon
- Catalogue management
- Content optimisation principles
- Amazon Seller Fulfilment Management
- Seller Central walkthrough
- KPI setting and reporting
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others. Numbers for this course are restricted to help interaction.
At the end of the session, delegates will have the understanding, the insights and practical knowledge needed to trade in the Amazon marketplace.
No pre-reading is required.
At the end of the course you will receive the key documents, along with a training certificate.
Who should attend?
The course is designed for sellers of all sizes or vendors considering a move to 3P selling. It is aimed particularly at e-Commerce and National Account Managers with e-commerce responsibilities who have some knowledge of Amazon but wish to delve deeper as well as check the knowledge they already have. The course is also relevant to those in finance, marketing, legal and sales who need to understand Amazon more fully in order to perform their role.
Who does the training?
This course is run in partnership with Tambo, the UK’s Amazon Marketplace Services Platform that helps businesses grow sales on Amazon. It brings this practical, hands-on experience to this course, with the trainers having 5+ years’ expertise. See the for more.
What people have said
‘A fun and insightful course, inspiring me to improve our brand presence.’
‘These were fantastic sessions, the team really know their stuff.’
‘Just want to reiterate again how helpful and informative this course was, you guys smashed it!!’
Other training for suppliers from the 91èÏÈÉú
FAQs – Trading with Amazon
Is Amazon a designated retailer under the Groceries Supply Code of Practice (GSCOP)?
Yes, Amazon is designated under the Code of Practice. However, the Code only relates to direct suppliers to designated retailers so only those in a Vendor relationship are protected.
What is the difference between Vendors and Sellers on Amazon?
Vendors (aka first party partners or 1P) supply their products direct to Amazon, who purchases them and sells them on its site. Sellers (aka third party partners or 3P) sell their products directly to shoppers on Amazon under their own name via Amazon’s marketplace.
Do you have to be invited to be a Vendor to Amazon?
Yes, you must be invited by Amazon to be in a Vendor relationship and use Vendor Central. In contrast, any business may be a Seller.
Is it possible to be both a Vendor and a Seller?
Yes, it is possible to have both a Vendor and a Seller account with Amazon.
How do I protect my brand on Amazon?
If you own the trade marks to your brand, or have them pending, then you can enrol with Amazon;s Brand Registry. This helps you protect your intellectual property, manage your listings and grow your business.
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91èÏÈÉú
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
91èÏÈÉú is the trading name of The 91èÏÈÉú Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.